Case study: AI Publicity
Iterate.ai
The Project
Iterate.ai, led by CEO Jon Nordmark, partnered with Jaya Jaya Myra Productions to increase brand awareness and showcase Iterate.ai’s flagship product, Interplay, which provides enterprises with a powerful low-code AI platform featuring over 4,000+ pre-built components to accelerate the development of sophisticated AI applications.
Using Interplay, Iterate.ai developed a free, advanced threat detection system for schools and public venues that uses AI-powered image recognition to identify weapons using existing security cameras to help prevent shootings and violent incidents, ensuring safety without compromising privacy. They know a successful PR campaign would be a vital part of the strategy to elevate their global presence and strategic partnerships with industry leaders including Intel and Nvidia, and create lasting and impactful change through positive use of AI.
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Success Highlights
Featured in 1,600+ media placements in a 2 year, long-term PR campaign to boost awareness about Iterate.ai.
Top-tier media coverage in 275+ publications including MarketWatch,VentureBeat, USA Today, NBC, ABC, CBS, FOX, Forbes, MSN, Yahoo! News, and many more!
We secured Iterate.ai a major 1-hour long interview on Coast-to-Coast radio, which was syndicated into over 150+ radio stations nationwide. This interview was in the same radio segment as best selling author and speaker Marianne Williamson.
Iterate.ai wrote 35+ bylines in their first year alone, and made the cut, being featured in numerous top AI lists.
Won several AI and company awards, and has been featured in numerous top AI company lists.
A few media outlets Iterate.ai was featured in:
Here’s What Jon Has to Say About His Experience:
“JJMP is both organized and proactive. From the day we started, the whole process has felt methodical and friendly. We’ve gotten a lot more inbound PR activity than we expected to; in just 8 months, we had over 600 media hits. JJMP differs from other PR firms that we’ve worked with. They are far more cost-effective. They not only focus on the big media outlets, they also prioritize the smaller ones – which we value a lot. We get so many hits that we have to use other people in the company to answer questions from the media. When we started with JJMP, we were trying to get more consumer-oriented press due to the nature of our AI technology. We didn’t really know what to expect – we were used to one or two media hits a month – but, it ended up being over 100 hits a month. It was far more than we expected. JJMP measures the monetary value of those hits and in the period of just a few months, we’ve had way over a couple million dollars in value.
- Jon Nordmark, Co-Founder and CEO at Iterate.ai
Featured Media Coverage
Iterate.ai and both CEO Jon Nordmark and CTO Brian Sathianathan have quickly become the go-to media experts when discussing AI related topics in the news.
From day #1, Iterate.ai understood the value of a strong brand identity and using AI to do good in the world. This has built them a strong, credible company reputation, and that has reflected in the quality and quantity of their media coverage and industry recognition and awards. Check out some of the amazing coverage we helped Iterate.ai secure.