Case study: InsurTech

Zelros

The Project

Zelros, led by Chief Marketing Officer Linh C. Ho, partnered with Jaya Jaya Myra Productions to elevate its brand recognition in the North American market and establish a stronger presence in the InsurTech industry. With a mission to revolutionize AI-driven insurance solutions, Zelros sought to amplify awareness, increase its share of voice, and position itself as a leader in the rapidly evolving sector. PR efforts focused on strategic storytelling, thought leadership, and media coverage to solidify the company's market positioning.

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Success Highlights

  • We secured 690+ earned media placements in the first year.

  • Achieved top-tier media coverage in Yahoo!, USA Today, MSN, and Forbes, among others.

  • Increased Zelros' Share of Voice from 4% to over 65% in less than six months, surpassing competitors.

  • Zelros has been featured in all forms of media including broadcast TV, radio, print, online/digital and podcast interviews.

  • Positioned Zelros as a go-to expert in AI-driven insurance topics, with coverage in key industry and mainstream news outlets.

A few media outlets Zelros was featured in:

USA Today Yahoo! News Telemundo Forbes Toronto Star Insurance Times Insurance Thought Leadership Training Industry The Fast Mode In Business Greater Phoenix Digital Journal Cyber Defense Magazine

Here’s What Linh Has to Say About Her Experience:

“One of the things we found imperative to drive more awareness in the North American market was to elevate and establish our brand recognition in a new market. So, we sought out PR help. JJMP was one of the top agencies we looked at – and inevitably went with. The team has done tremendous work for the company. We were featured in some of the largest outlets in the country – NBC, ABC, USA Today, and many more. This resulted in over 65% share of voice across other competing companies. We were very surprised to see how much more media coverage we got compared to bigger, competing companies. We are extremely pleased with JJMP and we love the team, they are awesome! We felt as though the JJMP team was simply an extension of our marketing team, rather than a client-based relationship. I would highly recommend JJMP for companies who are looking to get their name out, especially if they’re looking for broadcast media and key publication coverage.”

- Linh C. Ho, Chief Marketing Officer at Zelros

Featured Media Coverage

Zelros has emerged as a leading voice in the InsurTech space, earning top-tier media recognition covering AI, insurance, and data-driven solutions.

With its cutting-edge AI and data analytics technology, Zelros is helping insurers provide personalized policy recommendations in real-time, transforming how the industry serves policyholders. We’ve helped Zelros significantly increase its brand recognition and industry influence quickly. Explore some of the impressive media coverage here to see how we helped them achieve a 65% increase in share of voice and establish themselves as a top competitor in the InsurTech market.