Case study: AgTech Publicity
RanchBot Monitoring Solutions
The Project
Ranchbot Monitoring Solutions, led by CEO Andrew Coppin, partnered with Jaya Jaya Myra Productions to expand brand visibility and highlight Ranchbot’s breakthrough water monitoring technology. The partnership showcases how real-time water level insights empower ranchers to take back control of their land and their herds.
As drought conditions intensify, water access and livestock health have become critical priorities across the cattle industry. Rising beef prices and ongoing water scarcity mean that efficient resource management is no longer optional. Ranchbot is making it possible for ranchers to adopt reliable, cost-effective technology that delivers real-time monitoring, reduces unnecessary travel, and protects the well-being of their cattle. The result is less stress, more time, and greater confidence in day-to-day ranch operations.
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Success Highlights
Featured in 175+ media placements in a 6-month campaign to boost awareness about RanchBot.
Top-tier media coverage in outlets including CNBC, Fortune, Axios, The Washington Post and many more!
Secured 60+ industry-specific publications targeting ranchers.
Ranchbot’s CEO has become a go-to media expert on critical topics impacting the ranching industry, including rising beef prices, labor shortages and water scarcity challenges.
Ranchbot has been featured in all forms of media including broadcast TV, radio, print, online/digital and podcast interviews.
A few media outlets RanchBot was featured in:
Here’s What Andrew Has to Say About His Experience:
“Jaya Jaya Myra Productions got us some great regional media, and top-tier media, exposure around the country, as well as helped us build our profile for investors. They definitely helped generate interest in our products and put us front-and-center in important conversations happening in our sector. I highly recommend their services if you’re looking for an engaged and proactive PR and media relations agency”.
- Andrew Coppin, Founder and CEO at RanchBot Monitoring Solutions
Featured Media Coverage
Media coverage centered on the real-world impact of Ranchbot’s technology: protecting herd health, managing scarce water resources, and reducing operational strain. National outlets including CNBC, Axios, and The Washington Post highlighted how rising beef prices and tightening water supplies are reshaping ranching, with Ranchbot positioned as a practical tool helping producers stay ahead.
Industry and regional coverage in outlets including Rural Radio Network, Midwest Messenger Livestock Roundup, and AgriTech Tomorrow have solidified Ranchbot’s role as a partner to working ranchers, speaking directly to the challenges they face and the solutions that make a measurable difference.
This widespread visibility elevated Ranchbot as a leading voice in ranch management, water security, and sustainable cattle operations.