Case study: Author Publicity
Lisa Skinner
The Project
Lisa came to Jaya Jaya Myra Productions to help promote her new self-published book, Truth, Lies & Alzheimer’s: Its Secret Faces. Getting out to as many people as possible was important to Lisa, to help the many people struggling with Alzheimers, so we created an executed a broadcast heavy strategy to reach as many people as possible.
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Success Highlights
We secured 115+ media placements in the first 12 weeks and over 165 placements in total!
Trained Lisa how to give impactful TV and radio interviews, and get invited back as a repeat contributor.
Top-Tier media coverage in US News & World Report, plus several interviews on NBC, ABC & FOX TV stations around the country.
Lisa has been featured in all forms of media including broadcast TV, radio, print newspaper, online/digital and podcast interviews in the US and globally.
A few media outlets Lisa was featured in:
Here’s What Lisa Has to Say About Her Experience:
“My experience working with Myra and her team has been phenomenal! I remember Myra telling me when I was considering hiring her to represent me and my new book that she has never had an unhappy client. Well, I can honestly say that I can now join her happy client club! I have been extremely impressed with what she knows, who she knows, and how she not only understands her business, but understands mine, as well. I highly recommend Myra and her team.”
- Lisa Skinner, Author
Lisa Skinner has quickly become a trusted voice in the conversation around Alzheimer’s and dementia, earning widespread media recognition for her expertise and advocacy. She is dedicated to helping families and caregivers navigate the challenges of Alzheimer’s with clarity and compassion.
Through a broadcast-heavy media strategy, Lisa’s insights have been featured in NBC, ABC, FOX, US News & World Report, and leading digital and print publications, allowing her to reach audiences across the U.S. and beyond. Her media presence has solidified her role as a go-to expert on Alzheimer’s awareness, education, and support. Explore some of the impactful media coverage here.