Case study: Retirement Planning
RetireUS
The Project
RetireUS partnered with Jaya Jaya Myra Productions to expand national awareness of fiduciary-level retirement guidance for everyday Americans and to position CEO Michael A. Scarpati as a trusted expert on retirement planning. PR efforts centered on timely, journalist-facing pitches tied to breaking news including government shutdowns, mass layoffs, inflation, and regional financial stress. The campaign also introduced Government Transition Decision HQ, an education initiative designed to support federal employees and help them make confident financial decisions during periods of uncertainty.
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Success Highlights
Featured in 390+ earned media placements, over a 17 month period to boost awareness about the RetireUS platform.
Top-tier media coverage across 65 placements in outlets including USA Today, MarketWatch, TechCrunch, NBC, FOX, and Yahoo! Finance!
Secured 257+ high-authority backlinks supporting national search visibility and long-term platform discoverability.
Positioned Michael A. Scarpati as the go-to financial expert families turn to for clear guidance on retirement decisions, job-related disruptions like shutdowns and buyouts, and the financial stress these events create.
Increased public understanding of fiduciary-level retirement guidance, driving greater awareness of the RetireUS mission and the accessibility of trustworthy financial support.
A few media outlets RetireUS was featured in:
Here’s What Michael Has to Say About His Experience:
“For the past one and a half years, we have been working with Jaya Jaya Jaya Myra Productions to really support our brand: building out the brand equity and building out the authority of our brand. They have done a phenomenal job of getting us a ton of high-end, earned media placements, as well as appearances on television, podcasts, and featured in some major articles across the spectrum of media. It’s been an incredible process working with Jaya Jaya Myra Productions!”
- Michael A. Scarpati, CEO at RetireUS
Featured Media Coverage
Media coverage centered on the real-world impact of financial instability and the urgent need for accessible fiduciary guidance. National outlets including USA Today, MarketWatch, TechCrunch, NBC, FOX, Yahoo! Finance highlighted how shutdowns, mass layoffs, inflation, and disrupted benefits are reshaping retirement timelines, with RetireUS positioned as a trusted expert helping families stay grounded.
Industry and regional coverage in Colorado Lawyer, FOX 26 Houston, NBC San Francisco, WAVE-TV, and other state-based broadcasters emphasized how trauma-informed guidance helps households manage fear, avoid costly mistakes, and protect long-term savings.
This widespread visibility elevated RetireUS as a leading voice in retirement readiness, financial trauma, and crisis-driven decision making.