Case study: FemTech
Proov
The Project
Proov approached us ahead of the launch of their innovative at-home hormone test for perimenopause. Their goal was clear: to amplify both the quality and quantity of media coverage, after previous PR efforts fell short. At the heart of Proov’s mission is a commitment to empowering women with accessible tools and education, enabling them to take control of their hormone health. From fertility and reproductive wellness to navigating perimenopause, Proov is redefining how women manage and understand their bodies.
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Success Highlights
Proov was featured in 691 earned media placements in a 6-month awareness campaign!
Top-Tier coverage in 65+ publications including Health.com, ELLE, Fast Company, Fortune, PopSugar,NBC, Fox News, Inc Magazine, Yahoo! News, and many more.
Proov has been featured in a wide variety of media including broadcast TV, print, online/digital and podcast interviews.
Our data driven survey that we did for Proov not only landed them Top-Tier media coverage, it helped them secure publication in peer reviewed scientific journals.
Within the first 3 months of working together, Proov was dominating the share of voice in their industry in earned media, beating out top household names in the fertility industry.
A few media outlets Proov was featured in:
Featured Media Coverage
Proov has become a leading voice in women’s hormone health, earning widespread media attention for its groundbreaking at-home hormone testing solutions.
As a company dedicated to empowering women with science-backed, accessible tools to better understand their hormone health, Proov’s mission resonates deeply across major media platforms. With coverage in ELLE, Health, Fortune, Fox News, Well + Good, Yahoo! News, and Inc. Magazine, Proov has rapidly established itself as a trusted authority in fertility, reproductive wellness, and perimenopause care. Explore some of the impressive coverage secured through this PR campaign here.