How To Choose the Best PR Agency for Your New Business

Choosing the right PR agency can be a game-changer for your new business. The right media coverage and thought leadership can open doors to funding, credibility, and growth. At Jaya Jaya Myra Productions, we know how vital it is to find a communications partner that understands your industry, aligns with your mission, and knows how to get results across traditional, digital, and AI-powered search platforms. Here’s how to make the smartest choice for your business’s upcoming future. A PR agency for tech startups can amplify innovation by securing media coverage, building brand credibility, and attracting investors.

1. Define Your Startup’s PR Goals

Before you start your search, get clear on what you want PR to accomplish. Becoming a thought leader in your industry will take time; requiring dedication and collaboration from you just as much as your PR team. You are making a solid commitment to cultivating a trustworthy reputation with your company and the public, so make sure you have a PR team that will ease that journey.

PR can help you build credibility, attract investors, drive SEO results, and position your executive team as trusted voices in the industry. But not all agencies offer the same services. Some excel in TV and radio booking. Others specialize in digital media placements or print publications. Others, like Jaya Jaya Myra Productions, offer full-spectrum support across media relations, award submissions, leadership content, and search-optimized visibility.

Knowing your goals,  as a start-up especially, makes it easier to find an agency with the right expertise—and helps you measure ROI effectively from the start.

2. Look for Industry-Specific Experience

Tech startups face different challenges than consumer lifestyle brands. Telling a clear, compelling story about complex products is essential. Look for agencies with experience in your industry. They understand the media landscape, the right language to use, and the journalists and outlets that cover your space. At Jaya Jaya Myra Productions, we have worked with both B2B and B2C tech companies to secure coverage that builds awareness and authority. A strong tech PR agency knows how to turn complexity into credibility. That skill is what makes startup storytelling effective.

3. Evaluate Their Media & Platform Reach

Ask PR agencies about their media relationships and track record. Have they placed clients in national outlets or niche trade publications? Can they book podcast interviews or TV appearances? A good agency is clear about what coverage you can expect, along with timelines and deliverables. Digital visibility matters too. We include search optimization in every campaign so your story appears on Google, Bing, and AI tools like ChatGPT, Perplexity, and Gemini, reaching your audience wherever they look.

4. Understand the Team and the Strategy

PR is more than distribution. Will the agency help craft your story and highlight your leadership as well as your company? Know who will manage your account daily. Many agencies pitch using senior staff but assign junior team members to the work. At Jaya Jaya Myra Productions, our senior team is directly involved in shaping and executing every client’s strategy.

Ask if the agency creates internal content like blogs and LinkedIn posts. Do they support long-term thought leadership or only reactive media opportunities? Choose a partner who grows your voice, not just your headlines.

5. Budget and Flexibility Matter

Startups often need a PR partner who can scale with them. Some months might require heavy outreach and media push, while others focus more on content development and SEO strategy.

Understand how the agency structures its pricing—retainer versus project-based—and make sure it aligns with your budget and capacity. The best agencies can offer flexibility, without compromising quality.

6. Red Flags to Avoid

A few signs that a PR agency might not be the right fit:

• Their deliverables are vague or generic.

• They don’t present a clear strategy—or only offer press release distribution without strategic messaging.

A trustworthy agency will be transparent, collaborative, and grounded in realistic expectations.

Conclusion

PR for startups in NYC helps emerging businesses stand out in a competitive market by boosting brand awareness and media presence. Choosing the best PR agency for your startup isn’t just about flashy headlines; it’s about finding a true strategic partner who understands your industry, your mission, and your growth goals. At Jaya jaya Myra Productions, we specialize in helping purpose-driven startups cut through the noise with powerful media coverage, SEO-optimized content, and thought leadership that drives results across both traditional and AI-powered platforms.